Account Manger - Social Media
With over 4 years of experience across Indian and Overseas markets, I bring a diverse skill set in digital strategy, project management, and social media leadership. With a strong foundation in software QA testing, I have managed the testing of web and mobile applications, ensuring flawless user experiences. My expertise lies in working collaboratively with teams, including designers, developers, and copywriters, to deliver impactful digital solutions.
In managing multiple brands across various industries—FMCG, travel, health, beauty, and manufacturing—I have developed digital campaigns that significantly enhanced online presence and engagement. I excel in coordinating with clients to align digital content strategies with business objectives, ensuring efficient content delivery, from planning to execution.
Proficient in tools such as Canva, Shopify, and Meta Ads Manager, I’ve led projects focused on social media growth, campaign execution, and event coverage, providing technical support and strategic insights to optimize client-agency relations. My ultimate goal is to build meaningful partnerships by addressing client needs and delivering top-tier results.
Burhani College
Bachelor of Arts in Multimedia and Mass Communication(B.A.M.M.C), Mass Communication/Media Studies
Jan 2018 - Jan 2020
Antonio de Souza High School
SSC
Jan 2017
IIDE -2025 (On-going)
Professional Certification in Digital Marketing & Strategy (PCDMS)
June 2025- Ongoing
Team Lead – Account Manager & Brand Strategist
- Led cross-functional marketing and creative operations for a digital agency working with Indian and East African clients (B2B & B2C).
- Led a hybrid team of 8 (designers, media buyers, content writers, editors); implemented agile workflows using Trello and Odoo.
-Solely responsible for team management, client strategy, ads operations, content direction, and campaign delivery.
- Acted as both marketing head and de facto HR (hiring, onboarding, documentation, exits).
-Built and pitched proposals to win clients across real estate, finance, logistics, e-commerce, and events.
-Developed marketing strategies with limited budgets (₹10K–20K/month), focusing on brand visibility and ROI.
-Drove internal adoption of tools like Trello, Google Analytics, Meta Ads, and ChatGPT for automation.
-Major project: Grew JIBA from zero presence to $1M+ event brand in East Africa through strategic digital storytelling.
-Navigated internal roadblocks, resolved team conflicts, and advocated for fair leave/salary practices.
Account Manager & Brand Strategist
Lead client relationships by managing digital projects across industries, ensuring seamless communication between clients and internal teams (designers, developers, copywriters).
Oversee end-to-end content delivery, from strategy development to execution, for social media campaigns, ensuring alignment with client objectives.
Coordinate app testing, website development, and social media postings, ensuring quality control and timely delivery.
Drive social media growth and engagement by strategizing and executing digital campaigns across various platforms.
Focus on building long-term client-agency relationships by understanding and addressing client needs.
Project Intern (Tech & Social Media)
Collaborated with developers and project managers on the development and testing of mobile and web applications.
Acted as the primary point of contact between developers and project teams to ensure smooth communication.
Conducted thorough testing for apps and websites, ensuring functionality and user experience.
Scheduled and managed social media posts across multiple platforms.
Created and optimized new social media accounts and profiles.
Uploaded and updated menus and content for websites and apps.
Conducted research on app and website features for enhanced performance.
Digital Marketing & Operations Specialist
Paradoxed.in- (3 Years, 6 months ). Freelance
Jan 2022 - Jun 2025 - (3 Years, 6 months )
Mumbai, Maharashtra, India
Led digital marketing, content production, and ad operations for a creative studio and its clients.
Worked closely with web dev teams to ensure timely launches, UX quality, and content flow.
Managed paid ad campaigns (Meta & Google) end-to-end — from strategy to performance reporting.
Directed and coordinated photoshoots and video production for client websites and brand assets.
Designed and scheduled social media content across Instagram and LinkedIn for multiple verticals.
Created campaign reports and dashboards to track engagement and growth; provided optimization inputs.
Supported content and SEO direction by using Google Keyword Planner, trends analysis, and client research.
Took initiative in process improvement, handling both creative execution and operational delivery.